Anthony Barry has launched four advertising and direct marketing agencies – and sold three
of them. He has worked as a Client – as Marketing Manager of Virgin Radio and before that,
Les Routiers. He has worked with Clients in the UK, in Europe and Japan, across almost
every market sector – from FMCG to Technology, from Travel & Tourism to Fashion creating
business-to-consumer and business-to-business campaigns for some of the biggest brands
in the UK – and some of the smallest and sat on Barclaycard’s Marketing Panel – managing
their £40million customer acquisition and retention activity. He has pitched and won
business worth over £100m – and has never lost a Client for delivering poor service. He
believes agencies rarely take the time to really understand what their Clients’ business is
about – and could do so much more of what they’re there for – ideas and fresh-thinking.