Most companies employ the services of at least one advertising agency or marketing consultancy. When you consider you are also likely to have a media agency, a design agency and sales promotion agency, often an event management company and media relations agency, too. If your company has several brands being sold in different markets, that already difficult-to-manage range of marketing service providers can become almost unmanageable, especially as each of them is constantly manoeuvring to win more business from your business at the expense of their competitors.
The result is often a duplication of effort and cost and a not-invented-here attitude instead of a fertile environment for fresh and innovative ideas and cost-effective spend on planning, creativity, media and production.
As part of our endeavours working with companies to maximise their potential in our Global economic recovery we have enlisted the help of two seasoned professionals to put together a highly stimulating and productive workshop.
Course Summary
This course explains, with practical examples, how to get the best from your agencies – whatever their discipline and how you can better evaluate their work against your goals.
It’s not about getting marketing services cheaper, it’s about making the money go further by working more effectively with your agencies. However many you have.
Diary Dates:
1 Day Workshop Friday 23rd July Birmingham
Price: £450.00 (incl. VAT) per head with lunch and refreshments provided.
Places are strictly limited to 8 delegates per workshop.
Workshop Speakers:
Anthony Barry
This is an area of speciality and having worked with Anthony in the past we could think of no one better to take the lead. Having accepted the challenge of joining the ranks as trainer – it will be with his marketing hat on that will give this course the edge. Click for profile
Mike Reynolds
When Anthony suggested that we ask Mike to come along too we were easily persuaded – and so was he (We think it was the offer of a good lunch that hooked him). Click for profile
Early Bird booking discount – book before July 1st and get a 10% discount!
Loyalty Scheme: when you attend one of our courses you are automatically entitled to 10% discount off other training programmes and you will also receive FREE tips and training materials. And, we will notify you of competitions, webinars and special offers.
