About Mike Reynolds in a sentence or two – he has been Creative Director of seven London
advertising agencies, two of them in the top ten – including McCann Erickson and JWT. He
has successfully built and sold two advertising agencies. He has won all major prestigious
advertising awards including D&Ads and Lion d’Or, and has sat on many advertising awards
judging panels and chaired the International Hollywood Advertising Awards in the UK. He is
genuinely multi-discipline from DM to SP, ads to CRM. He has worked extensively
internationally, in Europe, Africa and the United States. He has made over 200 TV
commercials and directed more than 40. He has worked on most of the Top 100 World
Brands – brands as varied as Nescafe Gold Blend, Seiko, Friends Provident, Carling, Levis,
Woolworths, Unipart and Jordans Cereals. He helped launch Sky TV and sat on
Barclaycard’s Marketing Panel – and was creatively responsible for their £40million customer
acquisition and retention campaigns. One Client recently said of him – “maddening, but
brilliant. Maddening because Commune’s concepts address the brief I should have written,
rather than actually wrote… Brilliant because the results come rolling in”. He has written
articles about advertising for magazines and newspapers including The Times.